For many people, a Facebook page is the most important way a business or individual presents themselves to the public when trying to engage them on social media.
Studies show that the majority of people who visit a Facebook page from an ad click or share never return after their first visit, not unless it’s a really special page.
They may like it, but then they will only occasionally notice the updates to the page’s wall in their news feed, and only if that page has the right type of engagement with fans to rank highly in the feed based on the Edgerank algorithms.
Therefore, you need to present something engaging on the first page they see, so you can convert the traffic into customers, email opt-ins, or downloaders.
You can put absolutely anything on a Facebook page, on custom tabs, from Pay Pal buttons, to opt-in forms, video, photos, even an entire mini-site, or your actual site in the iFrame.
There are sites like Pagemodo which allow you to make one free page with an ad on it, but to remove the ad or make more pages with more features, you have to pay a monthly fee, so it’s better to design your own custom Facebook tab using HTML, (or hire me to do it).
I wouldn’t call myself an expert in HTML source code, but I’ve been learning how to do make basic HTML elements like links, photos, videos, button codes and squeeze pages for the last five years or so.
How To Make A Facebook Welcome Page Using HTML
To start with, you will need to know a bit about HTML, and have an HTML editor to do it on. I like Aptana, it’s a very basic free editing software where you can write out the code, and then save it as an HTML file, or copy and paste it into an app.
I like using Static HTML: iFrame Tabs, which is a good app you can search for on Facebook. It has options to do simple things without any knowledge of coding, but it helps a lot to know basic codes if you want to put links in the text.
You can also use the Developers section of Facebook to put an app on your page that is taken off a real web page, which would mean you would have to upload the HTML file to a folder on your server.
So let’s say you wanted to start your page off with a You Tube video. You get the You Tube video embed code, and you paste it into the HTML editor.
You should probably have a bit of code at the start like <HTML> then <HEAD> which is closed at the end with the corresponding tags.
You can add the header code if you want, but it’s not really necessary for this type of thing, although using the full standard coding is best to make sure it works on all browsers.
You have to make sure that the video, (or whatever you’re putting on the tab), is only 510 pixels wide, or it won’t fit inside the iFrame.
Then you might want to add a Photoshop image. First you have to upload the photo to your server, or a server, and get the URL.
Then, to put it on a page, you use this code: <img src=”photoURL” width=”500″ height=”350″</a>. It becomes a bit more complicated if you want to make that photo a clickable link, or if you want only one section of it to be linked.
This is called image mapping, and it’s not all that easy to do, if you want to find out, you can Google that. In order to move things around, you can use the code to simulate pressing the space bar or return key.
You get the codes for whatever you want on the page, and you move them around so they fit within the dimensions of the iFrame, and look good, and then you put it on your Facebook page using the app I mentioned, or by using the Developers section to take content from a canvas URL.
I can make a custom Facebook tab or welcome page using iFrame if you want, I offer that service here on my site, as well as many other services, (practically anything you want), but it’s not all that hard to do it yourself, if you are willing to take the time to learn how it works.
Different Things To Put On A Custom Tab
You might want to have a contact form, and you can do that easily by using the app Contact Form, or there are many different apps or HTML generators that can make that happen easily.
If you have just one or a few different products which are easy to explain, you might want to have a Pay Pal button on one tab, with a photo and short description of each product.
This is easy to do with the Static HTML: iFrame Tabs app, or you can generate the codes through your Pay Pal account, and use the code that comes with that app to position them in the right way on the page.
There’s an option to add a subscriber form, or to have a You Tube video, or to have a page on your website show up in the iFrame.
What you might want to do is add a like gate, so that you can offer a promo code to people who like your page.
If you want to get them to share the page as well, you can ask them to send you an email with the code and the URL of their Facebook profile as proof of the share.
Depending on the popularity of the product, and how much people want the coupon, this can be an excellent way to encourage likes, and each share might possibly lead to more likes.
By using Facebook Ads to get targeted clicks, you can get targeted likes for less than a dollar, or even under ten cents, if you increase your targeting to different countries around the world.
Combining SEO, PPC & SMO
Pay per click advertising through Facebook Ads, which in turn allows you to build a targeted fan base for good social media optimization, which is in turn one important part of the SEO of your page.
One thing helps the other, and Facebook already has huge authority, so you can easily rank for a phrase, or you have a better chance of ranking for any phrase with the ranking power of Facebook than on your own site.
All of this takes skill, and I’ve been doing this every day for the last five years or more. Get in touch with me through the contact form in the sidebar and tell me as much as you can about what you do.
Tell me about your site, the products you sell, or your goals, how long you’ve been doing internet marketing, and I’ll tell you what I can do for you, and give you an estimate of how much it will cost.
How Much Does It Cost?
I have to write long articles like this, and submit them to different quality, authority sites with high standards.
The first month is about setting up the page, and that might involve starting from scratch, even if you have an existing page.
The reason for that is that you probably gave your page the title of your company or site name, when that keyword phrase probably has little to no exact match search volume per month.
I can probably rank you for a low competition phrase within six months, and while that’s happening, the ads are running as well, so you might start making a profit as soon as you start, or in the second month.
You can spend less, but spending lower than $200 a month barely makes it worthwhile, unless you’re only focusing on the ad campaign.
I have to get paid a certain amount to manage everything, like twenty a month to run the ads, thirty to set them up to start with.
I can make a basic page for fifty dollars with a cover photo, a profile picture, a custom tab and a photo for the tab button. The keyword research is the first thing, and that costs twenty dollars to do it properly.
Sometimes I will ask to get paid based on the time it takes me, if I’m asked to do a complicated job that takes longer, or if I have to multiple revisions.
Regardless, the results will speak for themselves, I’m one of the best in this business, and as the byline of the site says, I provide affordable social media marketing services.