Content Marketing Ideas

By RowanComments Off on Content Marketing Ideas

Content Marketing StrategyThis post answers the question of whether content production is a good strategy in internet marketing.

First of all, the internet is a content machine, every question you could ever have can be answered by doing a Google search.

My first idea for the title of this article was: is making content a good idea? Then I typed that phrase into the Google keyword planner, and realized it had no exact match monthly worldwide search volume on Google.

I then changed the title to content marketing ideas, and added the other one at the end, because that phrase has 170 exact match searches a month.

If I manage to rank for that title, the amount of traffic I get to this site can be broken down like this:

How To Calculate Traffic From A Search

Content marketing goalsIf I manage to rank first on the first page, I will get about half of those people clicking on my page, which makes it eighty five visitors a month.

Out of those people, perhaps five percent will buy something from me, if I manage to sell my services well, which makes about four customers a month, if everything goes exactly as planned.

What I do is just about anything to do with internet marketing, including content production, Facebook page design, You Tube videos, articles, guest posts, SEO, ad management, social sharing, likes and followers and so on.

What I try to do is sign people up to a monthly package which includes web design or social media page design, ad campaign management and SEO, which has as a component content production of all kinds.

The Benefits Of Making Content

Content Production StrategiesAs I just explained, making quality content helps you rank on Google, not just for the target site, but for all the pages you make as back links to that one.

For example, I may try to improve the rankings of this particular page, to help it reach that first spot position.

What I will probably do is write a HubPages article, a Squidoo article, a Yahoo Contributor Network article, and perhaps an Ezine article.

I would share this page on all of my social media accounts, including social bookmarking sites like Linked In, Digg, and Stumble Upon.

If I wanted to go further with it, I might seek out guest posting opportunities, and even make sister sites on different hosts, and regularly update them with content as well.

That is in fact what I have done with this site, and I have three other sister sites including socialwebblog.com, free-social-media-marketing-tips.com and buyfacebookfansonline.net.

To go to all of that trouble to rank for one phrase isn’t really worth it at all, unless that keyword had tens of thousands of searches a month, or unless the profit margin of a sale was thousands of dollars.

Ranking For Long-Tail Keyword Phrases

By blogging regularly, or making many different pages of all kinds, like You Tube videos, Facebook pages, Google Plus pages, articles, guest posts, etc, you can rank for many different phrases, while helping your target site to rank higher.

You get click-throughs from other sites to yours, and if you’re blogging on your own site, you have the freedom to say more of what you want to say to sell your product or services.

It takes a long time for a content production or SEO strategy to become effective, for example, it took me five years to get to the point I’m at now, where I’m getting daily emails from clients asking about my services.

I’ve learned a lot in that time, and each year I’ve been doing this, my online income has doubled, and next year, I expect it to reach around a hundred dollars a day, and perhaps double the year after that.

If you need help with any of the things I’ve been talking about, if you need help with social media, web design, SEO, social signals, or if you just want some coaching so you can learn how to do it all yourself, get in touch with me at rowan@professionalsocialpromotion.com.

 

 

Marketing

How Do You Make Money From Amazon?

By RowanComments Off on How Do You Make Money From Amazon?

How to make money as an Amazon sellerAmazon is the largest online retail site in the world. Some of the products are only sold to customers in certain countries, but in the future, it’s bound to be a worldwide site, or have regional sites all over the world.

There are basically two ways to make money from the site, you can be an affiliate, or a seller. I’ve been an Amazon affiliate for many years now, but only made a tiny amount.

The results were so disappointing, I moved in other directions, so I can’t say I totally gave it a proper chance, but recently I’ve started making affiliate sites again, and had some results.

The most I ever made from Amazon so far was sixty dollars in a month, and that’s not too bad, it shows that making good money is possible.

However, the amount of people who make large amounts of money as an Amazon affiliate is quite small compared to those on the other side of the sale, the sellers.

Making Money As An Amazon Seller

My friend is getting into this business, he buys cheap products from China, puts his own brand on them and sends them to Amazon through their fulfilment by Amazon program.

The key thing is how he chooses which products to sell, and what price to put on them. He looks for best selling products with low competition, with the aim of making a sales page that will easily rank in a popular Amazon search, and sell a better product than the competitor, or offer it for a better price.

The Amazon search engine is fairly easy to manipulate, it’s based on keywords, sales, reviews, and back links, and unlike Google, they don’t punish you for low quality links.

Of course, if you want your sales page to rank on Google for a phrase, you want to be careful to build quality links, or build a site or social media page that leads to the Amazon sales page.

How Much Can You Make?

My friend’s dad is doing it as well, and he’s further along because he had more money to invest in buying the products in bulk and sending them in to Amazon.

He chose a pocket knife, with many different utensils, and sold it for around twenty dollars, with a profit margin of about ten.

Because it did well in an Amazon search on pocket knives, he started making a hundred dollars a day from one product in less than six months.

It’s easy to see the potential of being a seller, if you have the money to set it up in the first place.

It takes skill, and those results may not happen for everyone, but the thing about Amazon is that if you’re somewhere on the first, second, or third pages of a popular search, people will browse through and buy your product over time, without you having to do anything.

That means that as a long term investment, it can’t be beaten, it’s almost a sure thing, as long as you do your homework on what to sell, and how to sell it.

How To Get Started

In order to get the first round of customers, and some positive reviews, you have to spend some money on advertising, social media marking, making You Tube videos, perhaps a website and SEO.

I can help you do all of those things, as that’s what I specialize in. Usually what I do for my clients is make them a Facebook page, run a managed Facebook Ads campaign, and build quality back links to it from articles and guest posts.

I can make basic You Tube videos, websites, make content, or whatever you need to get those buyers, and once you get the first reviews, people are more likely to buy, and you do better in the search.

There are billions of dollars a year worth of sales going through the Amazon site, and obviously, most of the money is being made by the sellers.

If you’re interested in working with me on this, or anything else to do with internet marketing, send me an email at rowan@professionalsocialpromotion.com.

Marketing

How To Make An Instagram Photo Collage

By RowanComments Off on How To Make An Instagram Photo Collage

Instagram Collage

Guest post by Christopher Meloni

Instagram is fairly new social media platform for online social networking and offers services like photo and video sharing.

This service enables its users to take photos and videos through IPhone or IPad and after applying digital filters to them they are being posted on various social networking sites like Twitter, Facebook, Flickr and Tumblr.

Users can create their accounts, take some quick photos on their mobile phones and use it by applying different effects available to them and post it for others to view.

So, some of the amazing features that are included with Instagram are as follows:

  • 100% free custom designed filters as well as borders like Earlybird, Amaro, XPro-II, Rise, Toaster, Lo-fi, Hudson, Inkwell, Hefe, Sutro, Brannan and many more.
  • Unlimited photo and video uploads.
  • Instant sharing of pics with social networking sites.
  • Full front and back camera support in IPhone 4.
  • Interaction with friends though likes and comments.
  • If Instagram is used for advertisement purposes, this can help you in buying followers on Instagram as well as on social networking sites.

Creating an Instagram Collage:
Instagram collages can be made manually or with the help of any application or a website. Some of the available options for creating collage using Instagram are as follows:

Instacover is a website which allows you to easily and quickly assemble a collage of Instagram photos for highlighting your facebook page.

    • First of all you need to sign up using your Facebook account.
    • After that, you need to authorize the app to access you basic information as well as post on your behalf.
    • You can choose your photos as well as insert another user’s ID, specify a category and select from photos that you like. Along with that you can also choose the colour of your choice, layout, spacing, texts as well as many more things.
    • After this, the images are not directly made profile cover; instead it is saved to your album on Facebook. You can retrieve it from your albums whenever you want to use it.
  • Posterfuse

Posterfuse is a website which provides various options for users to bring their Instagram photos to life. Users can either turn their Instagram photos into a facebook collage or into a poster. As soon as one enters to the website, they will be asked for their Instagram log-in information for accessing the photos. As you are logged in, you can the photos for creating collage of your choice. This is how you can create an Instagram collage.

This is also one of the popular Smartphone applications which allows users to create before-and after sequences by combining great photos or even it creates a stunning photographic series thus resulting in the best tool for buying followers on Instagram. It provides you with 32 different layouts that are easy and convenient to use.<

This is a Smartphone application which allows users to import photos from the facebook albums, photo library or photos from the web in order to create a collage. There are lots of fun backgrounds as well as stickers that one can choose from.

  • First of all one need to save all Instagram photos to the Smartphone or IPad.
  • create the collage with the photos using the application.
  • Save this collage on the Smartphone or IPad.
  • Upload the photo on facebook and set it as your cover photo.

This is how one can make boost their profile by creating an Instagram collage through any of the above specified tools.
Author’s Bio:

Christopher Meloni is a professional author and blogger is sharing his views on Instagram marketing. He has good experience of advertising through Instagram as well as knowledge of different techniques of how to buy followers on Instagram, and so he is sharing some important guidelines with other users.

Instagram

SEO Content After The Recent Google Updates

By RowanComments Off on SEO Content After The Recent Google Updates

Recent Google updatesThe SEO landscape is changing rapidly and nowhere is this more evident than in the field of content.

As Google continues to refine its algorithms, placing a greater influence on the quality and relevancy of content and links, SEOs must change and adapt to stay ahead of the curve.

Martin Harrison of article writing service Copify discusses some of the recent changes and what they mean for SEO content in 2014 and beyond.

Your content needs to earn links

Gone are the days of being able to pay for the placement of content and reaping the benefits.

Guest blogging, seen by many SEOs as the holy grail of link building has recently been targeted by Google in a crackdown and it appears to be going the way of directories and article directories as an obsolete form of link building.

If you are buying links and Google hasn’t yet cracked down on you, it is only a matter of time before it well.

Today, if you want to be successful at SEO, you need to invest significant time and budget into strong, editorially- sound content that will be naturally linked to, or published on other websites.

Think outside of the box

Article marketing as an SEO tactic has been dead for many years now, yet many SEOs are still producing generic, low-level filler content that hardly pushes the boundaries in terms of imagination.

Today, you need to focus on producing new and innovative forms of content, that are clever and interesting enough to be mentioned and linked to by other people.

Mahi Fx’s You Vs. John Paulson is a great example of how to do this well.

Don’t be a ‘vanilla’ brand

Brands with no personality don’t get exposure. Those that are brave enough to post controversial material will increasingly benefit.

UK bookmaker Paddy Power is a good example of this. The brand famously posts shocking and often offensive material on its social media accounts, a deliberate strategy which is paying dividends.

Their Marketing Director went as far as to say that they are actually disappointed if we don’t get complaints.

You don’t have to be downright offensive, but it does pay to push the boundaries.

Plan ahead

Create a content calendar which features content targeting the key periods in your trading calendar and targeted content for these events. If you are a retail business, this could for example be ‘Top gift ideas for Easter/Thanksgiving/Christmas’ etc.

Planning for this content should ensure that you have the content created prior to the event so you have the time to effectively promote it and take advantage of the subsequent traffic it drives to your site.

Use what you already have

Before you embark on a major content production spree, audit all of your existing content, including web pages, blog posts and any other material that may be of use or interest to people. Make sure that this is evergreen (still relevant today) and put in place a plan to promote this content.

Forget about keywords

The days of ‘keyword density’ are well and truly over now. Mention your targeted phrases in your meta data and header tags where appropriate, but don’t stuff them into the copy in the hope that it will help the page to rank, it won’t.

Answer questions

Google’s Hummingbird update reflects the fact that users are changing the way that they search. Queries are now more likely to be based on questions such as ‘where is the best seafood restaurant in Miami’ rather than generic keywords like ‘restaurants Miami’.

SEOs will win in 2014 and beyond by exploring the potential questions their audience will have and presenting them with the answers.

Sort out authorship

Google Authorship is becoming increasingly common in the SERPs, with more and more results displaying the author’s profile picture next to results.

Linking your site to your Google Plus profile takes just a few minutes and could improve both your rankings and your click-through rate.

Research into the impact of authorship on rankings have been mixed, and it is perhaps a little early to establish whether or not establishing authorship has positive impact.

One thing is for sure, however, with the search giant looking to promote Google Plus and with pages that have authorship having visual prominence over those which don’t, it’s unlikely to do your site any harm.

Budget for promotion

SEOs are increasingly realising that simply producing great content is no longer enough to guarantee success.

Unless you are working with a brand with a huge existing following, you will need to put in place a plan for the promotion of your content through social media and paid promotion.

You need to spend on promoting your content as well as producing it if you want to see any real traction look into platforms like Outbrain and Sponsored Tweets.

SEO