Want to Be Your Own Boss? Here Are 5 Home Based Business Ideas to Consider

By RowanComments Off on Want to Be Your Own Boss? Here Are 5 Home Based Business Ideas to Consider

Home Based Business IdeasGuest post by Jessica Sommers

Gone are the days when working from home meant that you were a housewife with a business on the side to augment household finances, or you were a telemarketer for a foreign company looking to save on operational costs.

These days, more and more people are choosing to work and establish their empire at home. And why wouldn’t they? They could avoid many of the hassles of the traditional corporate scene, plus, they could do more with their time, as they wouldn’t need to allocate time for travel to and from work.

There truly is a multitude of advantages of working from home, and if you’re encouraged to start your own business and be your own boss by these advantages, you’ll be glad to know that aside from enjoying the advantages of going home-based, there are plenty of business ideas to try as well. So, if you’re still unsure about the sort of business that you can start at home, here are five home based business ideas that may help you decide.

Catering – This is ideal if you studied culinary arts or you simply love to cook (and are good at it). Food is something that people always need. However, to easily generate business, make sure that you find a niche by providing specialised services such as cute bento box meals for children, or an all-healthy menu. Likewise, figure out your delivery system and who will be helping you out.

Direct selling – This is one of the easiest home based business opportunities ever because there are direct-selling companies out there that already have an established set-up for “partners.” But to be really successful with this, it’s imperative to find a company with products that really interest you, since your job will be to pitch their products to people.

Freelance make-up artist – Do you think you have what it takes to be the next Tiffany D. or Mally Roncal? Invest in professional make-up products and tools and offer your services to your community. Cover weddings, proms, fashion shoots, etc. You can even boost income by setting up a YouTube channel to show off your skills, and creating a blog.

Herb gardening – This is such a trendy business because there’s great demand for fresh herbs. If you have a green thumb, you can grow pots of herbs and supply them to local restaurants and restaurants. Likewise, you can join weekend farmers’ markets and develop other products using your herbs such as rosemary salt, lavender soaps, herb-infused oils, and others.

Online boutique – If you’re into fashion and you can easily identify a good style product when you see one, or you have a knack for designing clothes and can even make them, you can set up a shop online and effectively promote it on social media.

There are still so many easy business ideas to try at home. But to ensure big income and growth for the business you choose, apply these important home business tips: Prioritise, manage time wisely, get the help you need, grow your knowledge about your business, create your own office hours, and make the business official.

About the author

Jessica Sommers is a freelance writer interested on topics about internet marketing strategies. She loves to learn and share knowledge regarding internet marketing. She visits sites like http://lifetranz.com.


Judging by the Numbers: Mind-Boggling, Welcoming Stats About Social Media Marketing for 2016

By RowanComments Off on Judging by the Numbers: Mind-Boggling, Welcoming Stats About Social Media Marketing for 2016

Guest post by Joe Baldwin

SMMThere’s no denying that trends, advertisements, ideas, and your Himalayan cat sitting pretty in your comfy sofa waiting to be Snapchatted inevitably go through the hottest phenomenon every “normal” individual considers – social media.
Here are 11 interesting facts, numbers, and its evaluations about social media being conducive to the ever-changing business landscape.
• There are over 1.65 billion active Facebook users across the globe monthly (Facebook, as of April 27, 2016)
• Over 300 million photo uploads per day take place (Gizmodo)
• An estimated number of 1,090 million daily active users (1.09 billion) have been recorded, on which 84% are situated outside USA (Socialbakers)
• 49% of consumers like a Facebook page to support the brand, while 40% of consumers don’t like brands at all (SproutSocial)
• A timeframe equaling 20 minutes or more is what each user dedicates to Facebook per day (DMR Directory of Social Network, App and Digital Stats)
In-depth analysis: Facebook is the forefront of social media, no doubt. Based from the above numbers, we can conclude that its users are too diverse – people coming from different races, cultures, income brackets, and walks of life overall. Standard due care should be observed when making product posts, descriptions, and images since jargons and cultural taboos could hamper your chances of expanding your customer base. Considering that able, willing potential customers are strained by their busy schedules, the principle of doing it right the first time, as per management expert Ken Blanchard reiterates, comes to play when making online, “life-changing “ marketing posts in Facebook.
• Twitter users are more likely to follow brands than users in Facebook, 3x on the average (Convince & Convert)
• “[…] Throwback Thursday has real value for your business.” (Convert with Content)
• “Tweet exposure has a positive influence on brand consideration.” (Twitter)
Interpretation: Most celebrities and influential people don’t have Facebook accounts, opting to choose Twitter as their online platform. Twitter SMM 2users perceive using the site as being able to have a certain degree of sophistication and classiness. Hence, marketing efforts and product postings in this site should be presented in a way that is trendy, hip, and stylish by incorporating good visual content creation tools (e.g., PhotoGrid, Designspiration, Canva, etc.).
LinkedIn, Google Plus, and Micro Blogging Sites
• “Of all the major social platforms currently vying for the top spots, LinkedIn is the most B2B-centric. It is also considered the most effective in the sales cycle. According to Content Marketing Institute’s ‘2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America, ‘63 percent of marketers report positive results in that area.” (B2B News Network)
• More than 5 billion times is the frequency of how the +1 Google Plus button is being clicked everyday (Digital Insights Blog)
• Micro blogging sites Pinterest, Tumblr, and Plurk rank 33rd, 44th, and 2,359th respectively in terms of traffic and page visits provided by the Alexa Traffic Rank. It is a relatively good figure for finding new customer bases.
Analysis: Though social media appears to be dominated by the influx of Facebook and Twitter users, comparatively less explored abovementioned sites can be a “success gem” when the prominent sites get clogged. A wise social media manager not limits his advertising to one, unpredictable platform; he diversifies opportunities based on careful evaluation of trends and statistical information (e.g., geographical concentration, market structure, shifts in popular product niches, etc.).

About The Author

Joe Baldwin is a native US resident & professional Article writer for essaylook.com He studied English literature and creative writing. He has experience with online web content including blogs, web page content, news, PRs, press releases, and long form sales and industrial presentations.

Internet marketing, Social Media Marketing

Mobile Apps: A Business’s Versatile Marketing Tool

By RowanComments Off on Mobile Apps: A Business’s Versatile Marketing Tool

Mobile AppsContrary to the belief of some business owners that mobile apps are the domain of larger and more established companies, apps can benefit even small and medium enterprises.

In fact, the use of mobile apps has risen steadily as more and more companies understand that there is more to digital marketing than having a mobile-friendly website.

But how exactly can your business benefit from mobile apps? Here are a few reasons to consider their use.

Increased visibility
Mobile devices have become an indispensable part of the lives of modern consumers. Apart from browsing the Web, consumers spend, on average, two hours a day using apps. Having an app built for your business allows you to take advantage of that trend and helps increase the visibility of your brand.

A platform for sales and promotions
Mobile apps can be utilized as a platform to promote special sales and promotions that you are currently running. Through the use of push notifications, you can facilitate interactions with your audience and remind them of your company’s offerings. Mobile apps can also be used as a substitute for your old loyalty card system.

Boost customer engagement
Some mobile apps are used by businesses as a communication platform. By offering another communication platform to your customers, you can increase engagement. You can build an app that allows your customers to forgo the usual hassles of booking an appointment with your establishment, thus providing them with greater convenience.

An edge over the competition
Only a handful of businesses utilize mobile apps to promote their products and services. Being an early adopter enables you to stand out and get ahead of your competition in your industry.

An intimate connection
Today’s consumers are constantly being bombarded by advertisements both online and offline. As such, it is no wonder that most have become weary of these. In turn, this has led to the diminished efficacy of ads.

Utilizing mobile apps to build a genuine and meaningful connection with your customers can allow you to overcome these stumbling blocks while cultivating loyalty.

Want an app for your business? There are two ways to proceed. First, you can build your own app using app builders. Some of these are easy to use and intuitive and allow your staff to build an app even without knowing how to code.

Another way to proceed is to hire one of the best digital agencies to build an app for your business. The advantage of this option is that you can bank on the experience and expertise of professionals who know exactly how to build an app that matches your company’s needs and budget.

About the author

Jessica Sommers is a freelance writer interested on topics about internet marketing strategies. She loves to learn and share knowledge regarding internet marketing. She visits sites like prototype-interactive.com to broaden her knowledge about this industry.


An IT Support Team Enumerates 4 Hardware Investments Crucial for Start-up Enterprises

By RowanComments Off on An IT Support Team Enumerates 4 Hardware Investments Crucial for Start-up Enterprises

Guest post by Jessica Sommers

ITThe successful launch of a new business demands an appropriate setup. The setup can ensure that various activities of the workday are carried out with ease and efficiency. Hardware investments that can help accomplish the different business operations are crucial to the right setup.

Rounded up below are the most important hardware investments for new businesses according to IT support specialists that businesses trust.

#1 Computers – PCs, laptops, tablet PCs, and even smartphones (which contain a number of computer functionalities) are essential to supporting the diverse processing activities of a new enterprise. Likewise, they are the most powerful tools to use to:

• Increase brand awareness
• Forge connections
• Support the much-preferred method of transaction of today’s consumers
• Achieve accuracy and speed in computations and data organisation.

The business does not need to provide all these for every employee; instead, it is best evaluate the nature of tasks every employee accomplishes to determine which devices are most appropriate to assign him or her.

#2 Wi-Fi routers and telephony solutions – It has been said that you are not doing business if your business is not present in the digital realm. Whether or not you decide to create a website for the company, this does not change the fact that you will be conducting business online. These pieces of equipment, along with a network server, will allow you to:

• Access the World Wide Web and use it to benefit the different aspects of your day-to-day operations
• Provide your business Internet connectivity, which then will let you:

• Expedite processes
• Reduce communication costs – you have Skype, Messenger, Google Hangouts, and other provisions that are free to use even for international communications

#3 Server – There is no way for a business to connect to the net without a network server. According to an IT support company in London, all businesses — even start-ups — require a server solution. This will allow them to:

• Easily build a network
• Store data safely
• Correspond quickly with connections
• Create backups for vital business information, and others

There are two options for this: a physical network server and a cloud-based solution (which offers improved mobility and accessibility). To determine which between the two is more suitable for your brand of operations, as well as your budget, the smart thing to do is to turn to an IT support company that can discuss the pros and cons of both options for your business.

#4 Printers – It is best to go with those that can scan, print, receive faxes and photocopy. Why?

• They are the more economical options for start-up enterprises that are still finding their financial footing.
• These printers are space-saving solutions as well — completely ideal for businesses that operate from a small brick-and-mortar location.
• Printers are essential to all businesses because documents are always prepared and exchanged to establish a paper trail for various business transactions.

About the author: Jessica Sommers is a freelance writer interested on topics about internet marketing strategies. She loves to learn and share knowledge regarding internet marketing. She visits sites like mustardit.co.uk to broaden her knowledge about this industry.